DVF: for whom?

Who is the DVF client?  I feel like it’s the hipper Ann Taylor Loft for suburban women.  I’m not quite sure why they would want to sell their look that way.  DVF has a cool lip design logo–warholian-like print and colors.  Very unrepresentative of the branding on the site, the pictures, and the fashion show.  Maybe I just don’t know what it’s about.  I’d think the print at least has to be somewhat interesting–I’m left unimpressed.  Rather impressed by how unimpressive this collection is.

When would I find myself wearing these clothes?

Nothing clean to wear… I like the silloutte, not the print. It’s just not there–almost, but not quite.

I live in Springfield, IL and I’m 35. I drive a mini van and this is the most modern looking dress in the city.

I am at least 50 and I my vision is blurred. The colors are bleeding into each other–I’m thinking it’s a tie dye moomoo.

It’s St. Patrick’s Day. I got this off the clearance rack.

Never.

Where is DVF going? Where can I get clothing representative of the jet setting, cosmopolite lifestyle that these clothes try to be? The opposite–traces of “innovation” in a growing subsurb–reflect in this collection. Design and taste improperly excecuted. I’d shop at Ann Taylor before wearing anything from the Spring 2008 collection.