Who is the DVF client? I feel like it’s the hipper Ann Taylor Loft for suburban women. I’m not quite sure why they would want to sell their look that way. DVF has a cool lip design logo–warholian-like print and colors. Very unrepresentative of the branding on the site, the pictures, and the fashion show. Maybe I just don’t know what it’s about. I’d think the print at least has to be somewhat interesting–I’m left unimpressed. Rather impressed by how unimpressive this collection is.
Tags: Ann Taylor, branding, DVF, Spring 2008
